Blue Man Group Brand Campaign.

I had the amazing opportunity to ideate, create, produce, and implement a new Brand Campaign for Blue Man Group. The overall objective for the rebrand campaign was to revitalize and modernize a 30-year-old brand in order to appeal to new audiences, display the evolution of the brand, and increase relevancy among a younger target audience.

Creative Concept: We wanted to bring focus back to the character in this campaign. Move away from the overwhelming color and use of props that were central to previous campaigns, and instead highlight what makes the brand and show so appealing - the Character and the way they see the world. We used this campaign to show how Blue Men experience the outside world through their unique perspective, and to create a space for them to interact with the consumer by taking over their spaces and devices via OOH, TV, Print, Video, Digital, Social and Radio.

Below is a sampling of pieces created for this multi-channel integrated Marketing & Brand Campaign.