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Events.
Throughout my career I've had the opportunity to work on and be part of various high-profile events in the entertainment industry. Some of these events include several years of ABC Upfronts, ABC Press Tour, San Diego Comic-Con, various Premiere events for priority shows, "For Your Consideration" events for EMMY nominations, and so much more. From the invitations, to the printed and digital signage, social campaigns and premium items, each event holds its own unique vision and atmosphere that is driven by the creative developed for the event. Below are two of the more recent, large-scale events I had the opportunity to work on.
SXSW 2018
"FOX Sports House"
For the FOX Sports House at the 2018 SXSW festival in Austin, TX, FOX Sports Marketing took over the Hangar Lounge in Austin, and turned it into a World Cup themed party house to bring awareness to the World Cup coming to FOX in Summer 2018. The SXSW FOX Sports House was a collaboration between several different internal and external teams to create a successful and crowd-pleasing event. From the building creative, to the furniture, drink coasters and napkins, this was a FOX Sports branded event to advertise that the 2018 FIFA World Cup was coming to FOX. Every part of the Hangar Lounge was outfitted with custom creative to build a cohesive campaign throughout. Within the bar you could find a Taco Station, serving tacos from around the world, a 3D photo-op experience, a Tattoo parlor, featuring custom spray on tattoos and tattoo artists, a FOX Sports themed Foosball table, a custom Snapchat filter and so much more, including several TV screens streaming live interviews with players, TV personalities and analysts that were being held during the event. Over the 4 days, this event was attended by approximately 5,300 people, there were 7.7M digital impressions generated from content about the FOX Sports house and SXSW, and almost 28,000 engagements across all digital media from FOX Sports owned platforms. The images here will give you a taste of the FOX Sports house experience.
Michael Jackson ONE
by Cirque du Soleil
at Vegas Golden Knights
Michael Jackson ONE was performing an act from the show between periods during a Vegas Golden Knights hockey game at T-Mobile Arena in Las Vegas. Prior to the game I had the opportunity to host a pre-game activation in Toshiba Plaza in front of the arena. For the promotional event I used the MJ ONE Iconic Mobile Billboard as the backdrop for the space as well as to be used as a photo-op for our guests. I also set-up props from our retail store including light up Fedora hats and the famous white glove to promote our retail items at the event. In addition, two of our MJ ONE ambassadors were present to engage the fans and hand out flyers with promotion specific discounts as well as hand out our giveaway item, which was a stress-reliever hockey puck with the MJ ONE logo on it. In order to create extra buzz around our event, I arranged for a raffle to win 2 tickets to see the show, which garnered a lot of excitement around our exhibit.
Blue Man Group at the
NFL Draft - Las Vegas
The 2022 NFL Draft was hosted in Las Vegas, NV and Blue Man Group played an integral role throughout the 3-day event. Working closely with the NFL team, we had the opportunity perform on the Bellagio fountain stage, appear on the Draft Stage with the NFL Commissioner, and interrupt an on-air broadcast with the NFL Network team. The 3 days of appearances garnered over 4B impressions, with a Media Value of $211M+
Blue Man Group 30th Anniversary
Blue Man Group celebrated their 30 year Anniversary in November 2021. To celebrate I launched 30 days of marketing & PR initiatives for the month of November to celebrate this momentous occasion. I arranged several partnerships with national and local businesses, such as MilkBar, Schmackary's, & DryHop Brewery, which created a custom Blue Man inspired beer, as well as multiple media appearances, including Live with Kelly and Ryan, OneWorld NYC, and Empire State Building, which included a lighting ceremony and turning the ESB blue on the 30th Anniversary. We also had several special promotions and sweepstakes throughout the month, giveaways at the show and custom show content, including the below 30th Anniversary video and Celebrity shout-out video, both of which I was lead creative producer .
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