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Outdoor Print.
I've had the opportunity to work on many large-scale and nationwide outdoor marketing campaigns. Here are just a few examples of some of the creative and production I've been involved with - each piece has its unique creative vision, while still remaining on brand and aligning with marketing strategy.
Michael Jackson ONE
Las Vegas Billboards
When I started working with Cirque du Soleil Entertainment Group I had the opportunity to refresh all of their outdoor media including these two Billboards. The first is on Las Vegas Blvd. directly across from the famous "Welcome to Las Vegas" sign and the other is a prominent board directly off of the I-215. With both boards being in such high profile locations I wanted to design something that would be able to draw attention day and night. Working closely with our partners at Clear Channel, I concepted, designed, and managed production of both of these billboards using lighting features, extensions, cut-outs and eye-catchers to draw attention to the show as it deserves.
ABC OOH Campaigns
During my time at ABC Television I had the opportunity to be involved in several nationwide outdoor campaigns that included various billboards, bus shelters and bus wraps. These are just a few examples of creative used for nationwide integrated marketing campaigns. Keeping the tune-in messaging strategy consistent across all media types and platforms was imperative to ensure we had a large audience tuning in to the premiere of each show.
Sunset Blvd. Wallscapes
These wallscapes are located in the middle of Hollywood, CA on Sunset Blvd. We wanted to use the star power of Priyanka Chopra and Viola Davis to help launch the first season of these shows on ABC. The creative for both shows utilized the main star of each show, while also including hints to the shows content. This creative was used across multiple platforms and for nationwide outdoor campaigns.
Michael Jackson ONE at
McCarran International Airport
In working with the Michael Jackson Estate team on their marketing goals for the show, they communicated their desire to have more visibility throughout the McCarran International Airport in Las Vegas to capture visitors as they stream in from around the world. As a result, I worked closely with our media agency to secure several static placements throughout the multiple gates, along the walkways and in prominent locations of the baggage claim area (i.e. above Starbucks) for a total of 13 placements. In addition to determining the appropriate locations for our advertisements, I was also responsible for managing the project from concept to completion as well as designing and creating all files for production.
Michael Jackson ONE
Mandalay Bay On-Property Signage
Michael Jackson ONE is the largest show within the Mandalay Bay Hotel & Casino. As a result, the shows has several prominent large-scale static placements throughout the property, many of which were in need of updating, including multiple Wall Wraps, Column Wraps and Posters. In addition to these placements, the hotel was moving locations of their Uber Lobby and Travel & Tour Lobby and provided MJ ONE the opportunity to outfit those areas with show marketing pieces. The images here show several of the placements I had the opportunity to refresh and create new marketing assets for. I was responsible for all aspects from determining strategy, to building the creative files for production, to working with the hotel operations team on installation.
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